Happy Happy Soy Boy

Art Direction & Storyboarding

Art Direction & storyboarding for the magical world of Happylandia, where happy happy soybeans just can’t wait to meet their demise.

Agency: Ten Feet Tall
Animation: Dirty Puppet

Animation Studio: Dirty Puppet
Animation Director: Cameron Gough
Art Direction & Storyboards: Annika Fleur
3D Design Lead: Edwina Joel
2D Character Lead: Jon Asquith
3D Animation & Effects: Cameron Gough
Technical Assistance: Simon Bronson
Additional Illustration: Taryn Borgford

Music: White Owl
Composer, Instrumentalist, Soy Choir: Nick van Cuylenburg
Lead Vocals: James van Cuylenburg
Soy Choir: Janet Vague

Client: Happy Happy Foods
Chief Happiness Officer: Lloyd Smith
Agency: 10 Feet Tall
Managing Director: Joseph Meseha
Executive Creative Director: Stuart Black
Creative Director: Patrick Trethowan
Creative Services Director: George Kalogerakos
Client Services Director: Eva Nowicki
Account Manager: Tahlia Freeman
SFX: Harvey Deane

See more:

Spotify I Duo