Kids Go Free
Art Direction & Illustration
A bold stadium party for a 15 second spot for the AFL’s Kids Go Free campaign
Client: AFL
Agency: Dirty Puppet
Party time!
Working closely with the team at Dirty Puppet, we created the concept of a Stadium Party to promote the AFL’s Kids Go Free rounds.
Bringing together a diverse range of people and non human characters, we celebrated the way the footy unites their fans no matter who they barrack for.
A key consideration was being able to create a really diverse range of people without having to create unique characters for each one.
Character system
We created a core character that could be scaled in all directions for different body shapes, along with a range of hairstyles.
A new suite of team colours was developed that was readily identifiable as footy gear without calling out any particular team.
The human characters were complemented by a range of unique characters celebrating australian animals, event activations and iconic footy snacks
Unique characters
The result is a vibrant celebration of everything that’s great about the footy, appealing to both kids and adults alike.
Credits:
Animation Director: Cameron Gough
Character Design/Illustration: Annika Fleur
3D Modelling & Animation: Cameron Gough
Additional Animation: Jon Asquith
Lighting: Edwina Joel
Technical Development: Simon Bronson
Storyboards: Sacha Bryning
