Spotify I Duo
Art Direction & Illustration
A campaign for streaming giant Spotify, celebrating the love between couples who have very different taste in music.
Agency: Akcelo
Animation: Dirty Puppet
Illustration: Annika Fleur & Sacha Bryning
3D: Simon Bronson
Setting the tone
The core of the campaign was about celebrating couples’ musical differences through the Spotify I Duo subscription (because who wants to suffer through their partner’s terrible taste?)
The differences were depicted through a range of illustration styles, which were all held together through a tight selection of colours from the Spotify brand palette.
Transcending genres
A key part of the brief was to celebrate difference by not depicting any stereotypes, either through characters or musical genres.
Collaboration is key
After setting the scene direction & colours, talented illustrator Sacha Bryning was brought on board to bring his unique style to the Cowboy & Space Jones sequence
By the power vested in music
The spot was brought together by a wedding celebrant VO and a fresh take on the wedding march. Say I Duo!
