Agency: Dirty Puppet
A bold colour explosion, taking over the screens that surround the court at Rod Laver Area for the Kids Tennis Day spectacular at the Australian Open. The project had to take highly detailed technical specs into account, which lead to the development of a layered system of assets and live text that was able to be controlled live on the day.
Four tennis ball superhero characters were developed to engage kids and represent teams in the live show, representing the attributes needed to play tennis - strength, speed, smarts & heart. Symbols relating to each attribute formed the basis of the graphics for the show.