Fuck Cancer
Illustration & Design
Illustration & design for US based charity Fuck Cancer, communicating heavy topics with personality and an irreverent tone.
Agency: Light Years
Client: Fuck Cancer
Layered messages
Working with Light Years, we developed a system of bold text with irreverent illustrations to add another layer to each message. Badges were layered over illustrations with fun messages to bring light to a pretty dark topic.
Touch Yourself
With cancer prevention as a main focus, instructional diagrams were developed for both online & social platforms to encourage the Fuck Cancer audience to do regular self exams.
Extra Flavour
Illustrations were used throughout the Fuck Cancer site for fun accents as you navigate through the content
Upside Down
A range of tees, totes & sweats was created to align with the refreshed Fuck Cancer brand, featuring the upside down logo & smiley face, representing the way a cancer diagnosis can turn your life upside down.
