Annika FleurArt Direction + Illustration

INTEL

Art Direction

The brief for this spot was to create a looping stop ­motion animation for Intel to promote via social media in the lead up to Christmas, based around the concept ‘It’s what’s inside that counts’.

This unwrapping gift sequence was created in close collaboration with Dirty Puppet, ensuring that the feeling of slick technology was brought to the handmade through the use of metallics and high ­shine materials.

Agency: The Royals / Animation: Dirty Puppet

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